In an innovative fundraising bid, National Star College that provides specialist education, training and personal development opportunities for young disabled people has received £500 from 500 new ‘likes’ on its Facebook Page.
Converge Networks, an IT services company based in Staverton, agreed to sponsor the college’s social media page, donating £1 for every new follower gained to increase the college’s social media reach.
The campaign was launched in mid-2011 and ran for several months. Each time a status update was posted promoting the initiative, the page received several new followers. Current members reposted and encouraged their friends and family to ‘like’ the page also.
Laura Brookes the project co-ordinator at National Star College said: “We are keen to increase our audience on Facebook as the social media channel is such a flexible and cost effective way for us, as a charity, to communicate with people. Converge Networks has been a great partner and we hope it might be something that other businesses might be interested in supporting in the future also.”
No comments:
Post a Comment